To all the dedicated campaign creators who are the backbone of meaningful change: this message is for you. As we navigate through the complexities of 2024, a year that has tested the resilience of the Ummah with numerous challenges, the need for action has never been more pressing. GivingTuesday offers a beacon of hope—a day when your cause can shine and garner the support it deserves.

Mark your calendars for December, 3rd 2024, as GivingTuesday is not just any day—it's the day when your efforts can multiply, tapping into the wellspring of generosity that defines our community. And this year, there's even more incentive to get involved with a total of $60,750 in leaderboard prizes, $5,000 power hours, and $1,000 wild card draws up for grabs!

Last year's GivingTuesday was a testament to what we can achieve together, and this year, it stands as a powerful platform for you to catalyze support for the causes that need it most.


Here's how the LaunchGood community made a substantial impact last year:

🌍 Across 104 countries,

🚀 540 campaigns were launched,

❤️ Supported by 18,864 individuals,

💰 Raising a heartwarming $1.3m in total,

🤲 With an average donation of $55,

📈 And each campaign raising an average of $2,055.

These figures are more than numbers—they weave a story of global solidarity, empathy, and a shared commitment to fostering positive change. As we gear up for this year's GivingTuesday, let's channel the momentum from last year and aim to reach even loftier goals—with the added excitement of winning substantial prizes that can further your cause.

Winning Strategies for GivingTuesday: Key Considerations for Preparation

As we approach GivingTuesday, it's crucial for campaign creators to strategically prepare for what could be the most impactful day of the year for your cause. This isn't just another fundraising opportunity—it's a global movement that can catapult your campaign into the spotlight. But success on this day doesn't happen by chance; it requires thoughtful planning, a deep understanding of your supporters, and a compelling narrative that resonates with the collective heart of the Ummah.

Start putting your GT team together 🤝: The saying goes, "Teamwork makes the dream work." Assemble a passionate team of 10-20 individuals. If each member can secure just 20 donations, that's already 200-400 donations. Use platforms like WhatsApp or Slack to create a dedicated group for your team. Share updates, motivate each other, and celebrate small victories.

Think about how your content stands out 🎨: In today's digital age, a picture speaks a thousand words. Design compelling images, posters, and short videos. Ensure they resonate with your cause and have a clear call-to-action. Update these visuals in real-time during the campaign to maintain urgency and excitement.

Personal Touch with Phone Calls ☎️: Amidst the barrage of digital notifications, a personal phone call stands out. Organize phone trees where team members personally reach out to their contacts. A direct appeal, especially from someone familiar, often yields better results.

Master the Art of Asking 🗣️: A successful fundraiser hinges on the effectiveness of the ask. Train your team to communicate the importance of your cause confidently. Remember, many people donate because someone they trust asked them to, not just because of the cause itself.

Effective Follow-Up 🔗: After reaching out, always follow up with a reminder and a direct link to donate. This small step can significantly increase the conversion rate of potential donors.

Leverage Social Media Thoughtfully 📱: While it's essential to have a presence on social media, personal outreach should always be the priority. Use social platforms to amplify your message, share success stories, and create a sense of community.

Plan, Execute, Thank 📅🏆💐: Before GivingTuesday, gather your team, strategize, and prepare. On the day, be proactive in your outreach and keep the energy high. Once it's over, take the time to thank every supporter and volunteer. Gratitude goes a long way.

In conclusion, last year's GivingTuesday was a testament to what we can achieve when we come together. This year, with your participation and the lessons from the past, the sky's the limit. Join the movement, make a difference, and let's create a new story of hope and generosity together.

Ready to elevate your campaign and vie for amazing prizes? 🚀 Access our comprehensive Fundraising Guide for GivingTuesday and unlock a wealth of strategies, tips, and insights designed to boost your fundraising efforts. Download the Fundraising Guide now and start preparing for success—and don't forget, your campaign could be among the winners of our exciting GivingTuesday prizes!

Passionate about all things marketing.

Share