Our Ramadan Referrals program has been a huge success for the last years, so we’re running it again. Here’s all you need to know on how it works, and how it can help your fundraising with boosts worth up to $100 for each person you get to sign up.
What is the Ramadan Referrals program?
It’s a way to get donors to schedule their giving by asking them to join the Ramadan Challenge. Each time someone signs up to the Ramadan Challenge, for either 30 days or the Last 10 Nights, you’ll earn a boost - worth up to $100. It’s a great way to help you smash your fundraising goals.
How to set up Ramadan Referrals
Earning your Boosts
Now you’re good to go, let’s help you get the most from Ramadan Referrals.
Share your team link
The sooner you get your team link out to your network, the sooner people can sign up. Everyone who signs up before February 28, will earn you the biggest boost:
Minimum donations
You’ll receive a Boost for any donor pledging over $3 daily (or equivalent in their local currency). For Malaysian donors, the minimum donation is 5 Malaysian Ringgit.
Receiving your Boosts
Boosts are pending until all donations are successfully processed. We work fast to ensure you’ll receive them by Eid day, inshAllah. Boosts will be paid in your donor’s currency.
Fairness and fraud prevention
Whether you’re a well-known charity or an individual wanting to help a cause that’s close to your heart, we ensure everyone plays by the same rules.
Dates and checks
Boosts vary based on the date of donor signup. Each donor is also subject to checks to prevent fraud.
Limitations
There are limitations on the number of referral links per campaign, but not on the total number of campaigns a Campaign Creator can support.
Exclusions
The following people aren’t eligible to earn you a Boost:
● Campaign owners
● Fellow Team members
● Donors pledging less than the $3 minimum
● Donors who’ve signed using another team link.
How to boost your Boosts
Here are a few ideas to help you win as many Referrals as possible.
The Ramadan Challenge makes it easy for people to support both the causes they love, and a wider range of needs. They’ll give you a much-needed cash boost by automating their donations. If they don’t specify the charities they’d like their donations to go to, we’ll distribute them where the need is greatest.
Urgency
Remind people that if they sign up for Recurring Giving before February 28, you’ll earn the maximum boost.
Reminders
Simple messages (via text, WhatsApp or email) let supporters know that the clock’s ticking and encourage prompt action.
Make it personal
Connect deeply with your audience and remind them that you’re working for a cause that’s close to their heart.
Community
Ensure your messages reflect the collective spirit of charity and compassion that are at the heart of Ramadan.
Impact
Success stories from those you’ve helped can reassure donors, deepen personal connections, and inspire more referrals.
Customize
Adapt your messaging to dierent audience segments. For instance, existing donors won’t need as much encouragement as prospects.
Use all media
Thanks to digital tools, even the smallest charity can compete on a global stage. You’re not limited to supporters in your own country: your appeal can reach Muslims everywhere.
Social media
Social media is a great way to tell people about your cause, share your team link and bring new donors onboard. Tailor your message for each platform (think about the dierence between Tik Tok and WhatsApp, for instance) for the best results.
This is a good way to keep donors updated on your campaign. Keep your messages light and simple, as many are read on mobile devices, and ensure there’s a clear call to action.
Influencers
An endorsement by credible influencers can lend authenticity to your campaign and attract new donors.
Online communities
Forums, shared interest groups and local organizations can be an easy way to extend your campaign’s reach.
Support, every step of the way
We’re here to ensure that your fundraising is a success.
If you need help getting started with Ramadan Referrals, we can put you in touch with a dedicated LaunchGood Expert in your country. This is an actual person (not a chatbot!) available to help you get started, and to share support and advice whenever you need.
Get in touch here.
Ready to get started? Click here.
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