Total raised: $2.9M (including $373K in online donations)
Platform: LaunchGood event mode
Campaign: A new home for NBIC: secure the land, build the future

NBIC didn’t raise this money on GivingTuesday — but their approach revealed a clear formula for high-energy, high-momentum fundraising. In fact, their strategy offers a prescription that any GivingTuesday campaign can apply to unlock bigger engagement and bigger results.

Here’s what they did, and how you can use the same approach. Read on till the end for the full details!

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Who they are

Since 2001, NBIC has served its community as both a mosque and a vibrant hub for education, spiritual growth, and social programming. Their expansion campaign aimed to secure land and construct a purpose-built centre for a rapidly growing congregation.

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A bold strategy

With a multimillion-dollar project ahead, NBIC planned early. They promoted their gala and LaunchGood campaign link across social media, email lists, and their website. But the real leap forward happened on the night of their in-person event.

NBIC used LaunchGood’s event mode to present their project live, blending heartfelt storytelling with real-time donation tracking.

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The power of going live

NBIC expanded the impact of event mode by integrating a full livestream experience.

The broadcast featured a split screen showing:

  • the on-stage program
  • the live donation tally updating in real time

This brought transparency, excitement, and a sense of collective achievement. It also allowed NBIC to reach far beyond New Brunswick. Donations came in from around the world — in GBP, CAD, EUR, and SGD — turning a local fundraiser into a global moment.

Inspiring voices, unified purpose

Speakers such as Imam Zaid Shakir, Dr. Shadee Elmasry, Qari AbdulBasit, Qari Zahid, and Sami delivered Islamic reminders and shared the significance of the project.

As Dr. Shadee put it:

“We put the work and the spirit of Islam ahead of the building.”

Their collective message transformed the night from a fundraiser into a spiritually grounded community experience.

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The results

  • $2.9 million raised in a single evening
  • $373,000 in online donations
  • Donors from multiple countries and currencies
  • Major progress in a long-term capital project

NBIC has now raised $3.4M toward its $4.5M goal.
👉 https://www.launchgood.com/NBICLand

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Conclusion: The prescription you can use for GivingTuesday

The GivingTuesday prescription:

  1. Create a moment, not just a campaign
    Host something live.
  2. Tell a story that’s bigger than the goal
    Frame your campaign around meaning, mission, and impact — not just numbers.
  3. Bring in authentic voices
    Leaders, scholars, beneficiaries, or community members add depth and credibility.
  4. Promote early and everywhere
    Like NBIC, build anticipation long before GivingTuesday arrives.
  5. Invite the world into your moment
    Livestreaming + event mode transforms local energy into global reach.

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Written by
LaunchGood

LaunchGood

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