Ramadan is a season of generosity and community. On LaunchGood, it’s also the time when donors don’t just give, they invite others to give with them. Some of the most impactful campaigns during Ramadan succeed not by asking for more from individuals, but by empowering supporters to share, refer, and multiply the good.
Ramadan Referrals on LaunchGood is a way to mobilize your community under a team name, and compete to unlock the maximum amount of boosts, with up to $100 to be earned per referral! The initiative’s aim is to bring personal identification with the cause that donors are supporting and insha’Allah, empower the organization well after Ramadan with an activated audience.
Here are three real ways organizations and fundraisers have rallied their donor communities to drive referrals during Ramadan.
Strategy 1: Making Sharing Feel Simple
Al-Isharah & Mufti Menk
Al Isharah showed how powerful clarity can be. Instead of overexplaining their campaign, they created a short social media video featuring a child clearly and warmly explaining how the fundraiser worked.
(insert video here)
Mufti Menk, working with the organization Pilgrim, took a similar approach. While he does bring the star power, his technique of clearly explaining what to do and what the benefit is in a short 30-second video feels effective.
(insert video here. link)
The result were messages that felt approachable and easy to pass on. Supporters didn’t need to re-explain anything—they could simply share the video. That simplicity helped the campaigns travel naturally across social feeds and group chats.
Strategy 2: Turning Referrals into Something Tangible
Canadian Muslim Counselling
Canadian Muslim Counselling took a creative approach by introducing a physical, share-worthy incentive: a free sweater for donors who signed up to support the campaign during Ramadan.
(link to post here)
The sweater became more than a giveaway, it became a conversation starter. Supporters shared the campaign not just as a donation link, but as something you could see, wear, and talk about.
By pairing giving with a tangible item tied to the cause, Canadian Muslim Counselling created an incentive that felt meaningful rather than transactional.
Strategy 3: Using Creativity and Excitement to Reach New Audiences
Influencer-Led Fundraisers
Across LaunchGood, influencers fundraising for their favorite causes have used thoughtful giveaways to encourage wider participation. These ranged from:
- Small but fun incentives like $5 coffee vouchers, like Salam Sudduf
(prior to Boycott)
- High-interest prizes such as Taylor Swift concert tickets, like Dania Darwish
- One-of-a-kind items, including Adam Saleh giving away his ring walk robe from a boxing match
(insert link to video here)
These campaigns worked because they lowered the barrier to entry and made sharing feel exciting. Donors were eager to invite friends who might not otherwise engage, expanding reach far beyond the original audience.
The Common Thread
What all these campaigns share is intention. Referrals weren’t treated as marketing tactics, but as a way to:
- Multiply reward during Ramadan
- Invite others into meaningful action
- Strengthen impact through community
When supporters feel confident, and inspired to share, referrals follow naturally.
The most successful Ramadan campaigns make it easy for donors to spread the word: with clear messaging that makes it easy to share content, and a focus on collective good. When one act of giving becomes many, the impact reaches far beyond a single campaign.
On LaunchGood, that’s the power of community in action 🌙✨
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