How LaunchGood’s new “Event Mode” helped HUDA Clinic raise over $150,000 in Detroit
HUDA Clinic is a Muslim-run free health clinic in Detroit, Michigan - in fact the largest free health clinic in the whole state! This September they celebrated 20 years of the HUDA Clinic, and had a goal to raise $150,000 - their largest goal ever for a fundraising event.
Fortunately, LaunchGood’s new “Event Mode” was ready just in time for them to use it to boost their fundraising and hit their goal.
LaunchGood’s new “Event Mode” is made to put the “fun” in the fundraising - but also to make fundraising super-effective:
- Engaging, simple screen - donor feed, emojis, scan QR code - and if you hit your goal: confetti 🎉
- Log every type of donation - cash, checks, pledges, and - most importantly - credit cards. Collection on pledges at fundraising events can often be under 50% - use Apple/Google Pay and get that money immediately 💰
- Easily collect data, share receipts, and follow up - donors will fill out their basic information in a few seconds, and your fundraiser dashboard will give you instant access to follow up with your new supporters, send them information about future fundraising efforts, send tax receipts, download data insights and reports, and more!
How to make a fundraising dinner really work
It’s not hard, but you have to make sure you’re well prepared to make your fundraising event a success:
- Invite the right people: many + big - It’s really essential you invite BOTH lots of people + big donors to your event. The big donors, although few, should make up 80% of your donation. But they’re only going to want to donate a lot if they see a lot of people excited and giving alongside with them
- Set up your LaunchGood page - This is a chance to tell your story. Not just the “what” of what you do, but the “why”. A donation is an emotional act, not a logical one - you have to touch people’s heart with your pitch.
- Make sure the venue has wifi/cell reception - This is surprisingly important! If people can’t get online, they can’t donate easily. Make sure the venue has both wifi and cell phone reception so donors can easily get online.
- Prepare team of volunteers - Ideally you’d have 3+ volunteers with laptops set up at the back of the room, and all the pledges, checks and cash are fed through them. LaunchGood can provide training ahead of time on how to properly log all the donations.
- Add QR code to your pledge forms, table - Make sure to add your QR code to the pledge forms and on every table at the dinner. If you want help designing your pledge form, we can do that for you. Make it easy and safe for donors to scan and donate themselves (rather than writing down their credit card number and processing it for them, which comes with many risks).
Accessing your “Event Mode”
The coolest thing is that every campaign on LaunchGood can access “event mode” already - no special setup required!
For the campaign creator and teammates, simply navigate to the admin bar on your campaign page and you’ll see the new ‘Event Mode’ icon on the right.
Those who are not logged in can view the campaign in event mode too: all they have to do is take the campaign page URL, replace the “.com” with ”.cc” and event mode will appear!
How much does this cost?
$0. It’s absolutely free!
Ready to get started? LaunchGood will provide white-glove service
Because this is one of our newest products, we want to make sure it goes really well and are offering to provide white-glove service to make sure you are set up for success.
If you’d like to explore more, contact us here and we’ll follow up and work with you like we did with HUDA Clinic to make your fundraising event a success too inshallah!
”LaunchGood’s new fundraising event mode helped us raise the most money we’ve ever raised at an event, and made the fundraising smooth, easy and effective.“ Tracy Wilson, Executive Director, Huda Clinic
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